Presented with the challenge of putting together a team that could deliver high-impact online 30 second promo pieces to showcase Nottingham's independent businesses, writer Adrian Reynolds turned to two people. Iain Gray's track record making documentaries and more artful video projects singled him out as the go-to filmmaker. Alex Traska's experience in brand identity and smart thinking has put Makermet amongst Nottingham's sharpest creative agencies. Add Adrian's experience in different media across the commercial and creative sectors, and you've got Swearboxed.

Adrian Reynolds

Adrian Reynolds

Writer / Producer

Headhunted to join a London ad agency whose clients included national and international brands, Adrian moved to Nottingham in part to pursue a freelance copywriting career, and also to explore more creative opportunities. His first film treatment secured him a meeting with Four Weddings And A Funeral producer Tim Bevan.

Since then he has written drama for BBC TV, acclaimed short films, and the 2000AD-inspired webcomic Dadtown (http://dadtown.net). He has also initiated a number of theatre projects, and was invited to speak about mental health, medicine, mesmerism, and magic at the Find The Others festival in Liverpool in 2014

Alex Traska

Alex Traska

Designer

First entering the design industry in 2003, Alex's work in the fledgling field of streaming audio was featured by Channel 4 and the BBC. In 2011, Alex brought his experience in graphic design, web development and early social media marketing into the launch of a design partnership in Nottingham city centre.

5-years later, Alex leads a growing team at Makermet Creative. The agencies team tackles complex brand identity, web development, e-commerce and digital marketing projects in a diverse range of sectors including healthcare, hospitality, luxury goods and music publishing.

Iain Gray

Iain Gray

Film maker

Iain has worked in television and video production for over 17-years, starting as a lighting cameraman. He has gone on to write and direct drama and documentaries with broadcast credits in the UK and Caribbean. Through his creative practice as a filmmaker Iain likes experimenting with variety of techniques to enhance a visual understanding and translating this in to new work.

Recent work includes documentaries for independent charities in Haiti and health care development, experimental photography in the form of smaller worlds. Currently Iain is creating VR experiences on sea cliffs while developing new TV documentary series on creativity